Olympus: Redefining the standard of networking and luxury through the power of sport
Introducing Olympus
Launching 15th July 2025, Olympus is an invitation-only platform placing members at the heart of a trusted, global ecosystem uniting sport, lifestyle, networking and social impact.
In an age of AI and digital saturation, Olympus champions the power of human connection. It offers a space for meaningful conversations, shared experiences and transformative relationships with sport as the catalyst.
Founded by three friends, Blend Group has spent the past decade serving UHNW individuals and global organisations. Olympus is the natural evolution of this work: a community built on trust, connection and a belief in sport’s ability to inspire and empower.
Andrew Millard, Co-Founder of Blend Group, says “Olympus is the culmination of everything we’ve learnt since Blend Group’s inception. We’re incredibly proud of what it’s become – a private membership where sport sparks deeper relationships, sharper thinking and real impact across every part of life – personally, professionally and philanthropically.”
He goes on to say, “Born out of what our clients were looking for – greater access, new relationships and experiences with real value – Olympus is the natural evolution of that understanding. This isn’t just about where you can go, it’s about who you can become connected to and what you can build there.“
5 non-typical characteristics of Olympus
Olympus is a community driven by its members providing opportunities for collaboration, personal growth and world-class experiences.
Sport at the Heart – Sport is a universal language which can break down barriers
Curated Membership – Entry by invitation and referral only
Zeus Events – Multi-day retreats blending elite sport, luxury and visionary exchange
Lifestyle Concierge – From rare collectibles to last-minute jets, Olympus delivers
Impact-Driven – Social purpose and philanthropy are central to the model
Membership Tiers
The membership is tailored for every lifestyle with three distinct profiles, ensuring members get the most from their community.
Aether – Designed for individuals seeking personal growth, tailored experiences and lifestyle management
Olympia – Bringing families closer through thoughtful experiences and personalised support
Titan – Empowering senior executives to thrive with dedicated support for their professional needs
Why Now?
As the world grows noisier and more automated, Olympus is answering a renewed call for depth, discretion and genuine belonging. Human connection is the new luxury, with sport as the setting and impact as the outcome.
