Product Launch Overview

We supported the client to host an exclusive partner product launch on a superyacht during Cannes Film Festival for 60 VIP guests.

The event was designed to provide key stakeholders with an opportunity to experience the product in a real-life setting while building stronger relationships through networking.

Our objective was to deliver a premium, experiential event that combined product storytelling with high-end hospitality. 

How We Contributed

We transformed the three-deck superyacht into a fully branded event space while maintaining the integrity and operational requirements of the vessel. 

Our team managed all event production and experiential elements including: 

· Full AV installation across three decks including presentation screens, speakers and microphones for the welcome and product introduction.

· Coordination of premium catering delivering a passed canapé and bowl food reception for 60 guests.

· Bar service across two onboard locations offering a curated drinks menu.

· Installation of branded vinyl across glass areas of the yacht to maximise visibility.

· Decor: a custom company flag positioned for visibility from the harbour, curated soft floral arrangements, cushions and throws.

· Full branding wraps applied to the two tenders used to transport some guests to the yacht. 

· Entertainment programming including a DJ with music distributed across all decks.

· Staff uniforms produced in company colours to strengthen brand presence onboard.

· Live event delivery from our team.

We also coordinated guest arrival logistics via tender transfers, ensuring a smooth and elevated arrival experience aligned with the exclusivity of the event. 

A Highlight: Preparing the Yacht

Orchestrating a superyacht for a high-profile product launch during Cannes Film Festival demanded meticulous planning, creativity and coordination under tight timelines and budget constraints.  

We sourced local and international suppliers to deliver technical production, catering, branding and floristry.

Each element was tailored to the unique requirements of a three-deck luxury yacht.

Every installation was carefully scheduled, collaborating closely with the yacht crew to protect the vessel’s finishes and ensure safe movement for staff and guests. 

Floristry and decor were thoughtfully integrated with technical and branding elements to help bring the space to life.

Seasonal blooms and elegant centrepieces added warmth and softness, balancing AV setups, branded glass film and tender wraps. 

A tailored music programme complemented the decor to create an elevated, experiential hospitality for stakeholder engagement and product discovery. 

From wrapping tenders for branded guest arrivals to installing distributed sound, presentation screens and floral accents, every detail was carefully considered to create a seamless, memorable partner experience.

In a short time, we completed a venue transformation to turn the yacht into a fully branded and engaging venue during one of the most high-profile weeks in Cannes. 

Event Impact

Our team delivered a product launch, against the backdrop of Cannes Film Festival, that cut through the noise.

Every element, from branded tender arrivals to curated floristry and full AV production, combined to create an environment where the product narrative and client relationships were given equal focus.

The superyacht didn’t just host the event – it became the event.

Set Sail for Your Next Product Launch

From yacht sourcing to technical direction, we handle every detail. Get in touch with our team today and start curating your bespoke event.

Visit our Event Services hub to explore our event process and areas of expertise.

Concept to execution, we bring your vision to life.